CIO Today takes a look at the task ahead for Hirai, who they describe as an “anti-Kutaragi”, and what he’ll need to do to move Sony out of the current gen’s third place.

Was just browsing around BitTorrent.com and saw this beautiful example of how not to spend your advertising budget.As the featured content on the left proves the date is today (new episode of 24 is about to start now actually…), the - probably pretty pricey - PS3 ad on the right is trying to score some PRE sales… 5 Months after the release…

Gamespot has a hands-on with The Eye of Judgment, one of the PS3’s most interesting and innovative games which comes packed in with the Playstation Eye camera. Essentially, you use the Playstation Eye to detect the movement of cards on a physical playing mat. The movement of cards translates into in-game actions. The game is due to release Q4 2007.

Here’s a list of this weeks US game releases. Spider-Man 3 on all platforms is THE most popular game this week and with good reason, the third movie looks great. On the downloadable games front we’ve got some awesome Wii Virtual Console download releases, Catan on Xbox Live Arcade, and finally Calling All Cars will be in the PS3 Store.

REDWOOD CITY, Calif. – April 30th, 2007 – Electronic Arts (NASDAQ: ERTS) announced today that Washington Wizards All-Star Gilbert Arenas will be the cover athlete and spokesman of EA SPORTS™ NBA LIVE 08.

Increased output of blue-violet diodes hints at future price cuts. Production of the diode — a key ingredient of the PS3’s Blu-ray drive — is currently at 1.7 million a month and Sony is now prepared to up that to 5 million which will decrease Sony’s materials cost which should result in price cuts for the PS3.

Assassin’s Creed is going to make you feel harder than Vinnie Jones in a suit of armour when it comes out on PS3 and 360 later this year.

Electronic Arts and Criterion Games today announced that the Burnout 5 for PS3 and Xbox 360 will be renamed as Burnout Paradise. The racing game is unveiled in the first video and will be released in winter 2007. The game promises an “unprecedented level of crash deformation” and a large free-roaming world.

PSU updates their preview for the upcoming PS3 exclusive title Heavenly Sword

Scheduled for a Summer release, PLAYSTATION Eye is an essential accessory for voice, video chat and online gaming that will enable gamers to enjoy their PLAYSTATION®3 (PS3™) Computer Entertainment System experiences like never before.